If you have a blog for business, you may want to share your content on social media, or even make a social platform your new basis, to draw more attention to your products or services. But how exactly do you go about it? We have everything you need to know about marketing through blogging and social media posts.
Before you begin, decide what you want your goal to be. Choose an achievable goal that can be accomplished in a matter of months or years before you jump right into what you wish to accomplish decades from now. Goals based on reasonable audience growth, sales, or product manufacturing are good places to start. Track your success on the journey towards your goal.

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Because screen cracks are usually an inevitable part of owning an iPhone and fixing those screens is quite the task, Apple has developed a machine made specifically for replacing them.
Four hundred of these new machines have been created and will be distributed to twenty-five different countries, and while they do replace the glass of iPhone screens, they are also programmed to properly line up the sensors with the correct spots on the screen for optimum use. These Horizon Machines have been beta-tested in London store locations to minimize the Genius Bar crowd.

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We now know for sure that social media affects SEO, but few people know exactly how. We have to examine some information to gain a better understanding of the subject.
Because Google will likely never release its programming secrets to the public, we have to use the surrounding data to draw conclusions. The company doesn’t consider social signals to be an indication of ranking, but links from Facebook and Twitter once fell under that category. Currently, SEO isn’t symbolized by social activity for Google. Successful social media posts can, however, have major effects on ranking.
Content interaction increases as it gets passed around. While the number of shares a post has doesn’t indicate its SEO impact, those shares up the chances of gaining links from popular websites. This is true of almost every social media platform, so delivering good content can indirectly affect ranking.

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Many companies are choosing online advertising more and more for its wide reach and easy-to-track nature. Google has had great success with this tactic, using it with Gmail, Google Maps, and Google Search, but it’s had difficulty determining which brick-and-mortar stores customers visit and how much they spend at those stores. Recently, that’s become much easier.
The company plans to correlate digital advertisements with physical purchases in the near future by examining 70% of consumer credit and debit card information. Because 90% of sales occur in physical stores, it’s challenging to link those sales to digital marketing, which is problematic for the largely online presence of Google.

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Having watched America excel in the artificial intelligence sector for several years, China has finally begun to contribute to the industry, and their ideas could do powerful things when made reality.
In Beijing, researchers have received billions of dollars for developing artificial intelligence that will eventually control traffic, complete transactions, censor the internet, and infer national crime. The Chinese tech company Baidu has even employed professionals who have built military robots for the country.
Now that the US has slowed its research in the field after President Trump’s suggested budget cuts, China is catching up to its rival in terms of spending. The nation’s laboratories are dedicated to creating machines that can locate and store digital memories without human assistance. More importantly, China’s artificial intelligence machines will likely be able to predict terrorist attacks before they happen when they become more advanced.

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It can be difficult to tell a substance abuser apart from the crowd despite the one in ten statistics of finding one, but analyzing social media activity can make this much easier and save billions of dollars as a result.
A test program called myPersonality was run on 150,000 participants’ Facebook accounts between 2007 and 2012, collecting data about each user’s interests, hobbies, and drug use levels, which included tobacco, alcohol, and recreational drugs. All participants were sorted into categories based on drug use frequency.
Once that experiment was complete, researchers recorded the status updates and likes data of millions of users and compared the results to the those of drug use. Reportedly, around 3,500 users fit into the likes and substance abuse combined category, while more than 1,000 users fit into the status updates and substance abuse combined category and less than 1,000 users fit into the triad category. With these fascinating results, researchers looked for recurring patterns in the overlapping groups, tested them, and achieved an 83.7% accuracy average across all drug types.

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Google has finally put its ads measurement system into place to collect marketing information from YouTube, DoubleClick, and Google Display Network.
Although cookies have gained a massive following lately, this new algorithm - officially called Ads Data Hub - uses mainly user identification codes to track and record how much attention mobile device ads receive. With this information, companies like the already on board Omnicom Media Group can alter their marketing strategies as needed to appeal to more consumers.
The information compiled by Ads Data Hub is made anonymous to protect user privacy while analyzing a wide range of marketing tools across several different platforms, and participating businesses can connect marketing databases into the system to observe the effectiveness of each ad they release.

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Despite the ever-growing use of computers and handheld devices in North America, companies continue to market their products on tv. Although this still works, relating the product back to social media is a great way to engage potential customers.
Popular companies that release television ads are typed into search engines nearly two-thirds more than those that don’t release them. These searches may or may not have the brand’s name attached, depending on what the viewer took notice of in the advertisement. One person could search the exact product, while another could describe the commercial in which it was shown.

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Mayfield Robotics is nearing the end of its development of Kuri, a tiny robot with a wide range of functions. When it’s finally distributed, Kuri will come with acoustic speakers, a WiFi connector, a self-charging system, and home mapping programming.
The robot’s i-shaped figure drew in spectators and received a great deal of media coverage at CES 2017, the convention at which customers could pre-order Kuri for the end of the year and be updated on its latest abilities.

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The absence of activity on social media indicates that your marketing techniques aren’t working. But when they are, how do you quantify their success? There are several effective ways to do so.
First, take a look at how much your target audience is tagging and mentioning your brand. If you’re marketing correctly, the number of followers you have should increase, and those followers should be sharing your brand with others. They can do this by reposting your content, writing about your business, or publishing posts with your handle in them.
Many followers and few mentions signifies that your company may come across as attractive but superficial. To fix this, experiment with new content strategies to truly engage the wide audience you’ve gained. If you’re experiencing the opposite problem - a plethora of mentions and a tiny collection of followers - it means your advertising is great, but you’re not giving your company enough exposure. Try a few tactics that accurately represent your brand and will get it noticed.
You should next investigate how involved with your brand your customers really are by analyzing the number of likes, shares, links, forwards, and comments you receive. Better yet, enable an analytics tool for all of your social media accounts and use that information to post the right content on the right platform.
Another great way to get the conversation about your brand going is to team up with companies similar to yours that have already gained popularity. These third parties can easily be found through applications like BuzzSumo, and promoting your brand like this helps draw attention to your social media pages. Try it out on a few different platforms and persist with the one that works best.

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The computer virus that only seemed to affect Windows devices has recently infiltrated macOS systems as well.
The false Adobe Flash Player download hides in the digital folders of macOS in hopes of insidiously infecting the computer even if Gatekeeper is set up, due to the certificate attached to it. In most cases, certificates help Gatekeeper ignore legitimate programs, but can also be used to spread viruses.
This imitation programming is an updated version of Windows’ 2008 Snake virus, an intricately designed malware system that may exist for another decade before it vanishes completely. Random users may not have to worry, however, because Windows computer owners who catch the virus are very specific, singled out by the virus’s creator.

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Adobe’s change from Creative Suite to Creative Cloud, which houses things likes Photoshop, Illustrator, and Premiere, has caused the cost of Australian user subscriptions to steadily increase since the Cloud’s debut in 2014. The cost is now 2.5 times more than it originally was.
The major spike in pricing is mainly due to the global market, as the cost changes with worldwide currency value, which has had drastic increases and decreases as of late. The prices of the Creative Cloud services will be be raised once more on June 5th.

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As a veteran in the field, Microsoft is a trustworthy company when it comes to artificial intelligence. But is it expecting too much of itself? Consumers are becoming increasingly hungry for quick, easy-to-use, automated services, and the strain this demand puts on Microsoft and similar companies is beginning to show.
At the Build conference in 2016, Microsoft spoke of putting autonomous conversational robots into Twitter, Skype, HoloLens, and other related systems. The robot for Twitter only lasted a few hours, suffering defeat from a different robot. The company has adjusted its goals for this year, looking to use artificial intelligence only for small, information-based tasks.
Fortunately, Microsoft already has the upper hand with OneDrive, which can store and protect huge amounts of data. It has also implemented many subtle artificial intelligence functions for Office and PowerPoint, including face identification, colour matching, and fact sourcing.

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Everything changes so quickly in our digital world so knowing what’s going on is the best way to protect yourself from technological threats. Here are just a few of the most recent events:
An experienced hacking organization has struck a blow at Chipotle through an email scan involving the franchise’s revenue. This organization, called Carbanak Group, has affected many other service chains, including Ruby Tuesday’s and Baja Fresh.
Cloudflare, a website known for being an unbiased collector of a vast range of articles, has reached an unacceptable level of indifference by posting content promoting white supremacy, strict patriarchy, and other harmful ideals. People who have notified Cloudflare of the offensive articles have received insults and threats from the sites these articles originated from.

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Nike dared to dream but couldn’t make that dream come true, having three lightning-fast runners compete in a two-hour marathon in an attempt to break records while wearing the brand’s new Vaporfly Elite. The record-holder himself, Eliud Kipchoge, came up twenty-five seconds short despite an unbelievable effort.
The shoemaker selected Kipchoge and two others, Zersenay Tadese and Lelisa Desisa, to wear the Vaporfly Elites and compete in a 42km marathon in Monza dubbed Breaking2, starting in the early hours of the morning and accompanied by an audience of 700. The marathon situated six pacers in a diamond shape around each runner to prevent the wind from hitting them, all of them running fast enough to meet the two-hour mark. When half of the distance was covered, only Kipchoge kept up with the pacers.

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Notifications can be great - when used in moderation. If users receive too many, they adapt to ignore them. Paul Ford, an author on Medium, tested out life without notifications and recorded his experience in an article to see if he would benefit.
Ford deleted several social apps and unsubscribed from email lists he’d previously signed up for, putting himself among the near 57% of phone owners that choose to do so. Reasons for this occurrence vary, as some adjust their notifications because certain apps administer too many, while others simply have too many apps that send notifications.

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Microsoft has become the new leader in tablet technology and has revolutionized the desktop computer. But they’re looking to go even further by creating a versatile $1,000 laptop that can be used in any environment, and it’s got Apple’s attention.
Having renounced their bad reputation, the tech company recently introduced its new Surface Laptop, an affordable 1.25 kg touchscreen device with an impressive startup time and prolonged battery life. Microsoft is looking to replace the abundance of MacBooks used in higher education, daring to test its resistance to being put into a bag repeatedly.
Although the firm’s designers had to go through many different versions of the computer over several years before they achieved the most ideal results, they’re more than satisfied with how the product turned out, and hope that their target audience will be, too.

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Microsoft has become the new leader in tablet technology and has revolutionized the desktop computer. But they’re looking to go even further by creating a versatile $1,000 laptop that can be used in any environment, and it’s got Apple’s attention.
Having renounced their bad reputation, the tech company recently introduced its new Surface Laptop, an affordable 1.25 kg touchscreen device with an impressive startup time and prolonged battery life. Microsoft is looking to replace the abundance of MacBooks used in higher education, daring to test its resistance to being put into a bag repeatedly.
Although the firm’s designers had to go through many different versions of the computer over several years before they achieved the most ideal results, they’re more than satisfied with how the product turned out, and hope that their target audience will be, too.

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As the internet and its computer counterparts improve exponentially each year, it’s becoming possible to complete basic functions through data center servers. The majority of smartphone apps already use these servers for extra storage space, but this process has yet to be applied to a fully-stocked computer. In the near future, all of our digital information could be safely kept in data centers.
The reason for this change mainly stems from internet speed, computer mass, and performance level. elements are nearly as advanced as they can get, yet graphics are constantly getting better and therefore demanding more computing power to synthesise. There’s also the need for pre-coded programs like Photoshop, which rely on a server’s power to function properly.

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An upbeat post on your Twitter account about your very first pet may seem innocent enough, but freely sharing this information online can be more dangerous than you think.
Security questions, an extra barrier many organizations use to keep your belongings safe, are often personal details that only you would know. By making this information publicly available, even without the mention of security questions, hackers can collect it and try breaking into any one of your accounts - the most problematic being your bank account.
The most recent incident involving the sharing of possible security question information was a viral Facebook post about different concerts the poster had attended in the past. Though the creator of this post had good intentions, the information it revealed could have been a goldmine for skilled online hackers.

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LinkedIn is growing in popularity at an unsurprising rate, considering how digital our world has become. As a result, many companies are using the business networking site as their sole platform for offering new positions. Once you’ve joined LinkedIn, how do you maximize your chances of getting hired?
The first thing you should do is join groups and follow individuals that share your job interests. You can then add input to forum discussions and become recognized for your content and style. This showcases your overarching interest in business, not just a job, and you’re more likely to be noticed.
When you’re clicking through pages of job offers, look for positions that you would truly enjoy and have the relevant skills to successfully carry out. Don’t get distracted by unusual, intriguing opportunities that don’t fit with your experience and personality - you’re unlikely to get those positions, and if you do, they may not go over so well. Spend your time investigating jobs related to your skillset.

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It can’t be said enough: LinkedIn is every person’s best tool for all things business. Regardless of your job position, creating a profile that perfectly represents you is important. If you want more eyes on your page, follow these useful tips and watch your view count soar.
If you have a professional headshot that’s no more than five years old, make it your profile picture. Many LinkedIn users have good but not great photos. Ensure that your headshot doesn’t have a busy background and emphasizes your best features. If you need a headshot or an update on an old one, find a reasonably priced photographer to get the job done.
Make your headline short but descriptive. Carefully integrate as many keywords as you can without overcrowding. Only include details related to the job you want, whether you’re pursuing it or currently working it. Considering that your headline is the deciding factor between people staying at or going from your profile space, you’ll want to make it count.

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Our latest in security articles are becoming quite full these days and this one is no exception. It started when all of Dallas’ tornado sirens were hacked all go off at the same time. Then, the US dropped the MOAB, an enormous 22,600 pound bomb known as the ‘Mother of All Bombs.’
The FBI also had some success taking down a Russian spam king and his equally impressive botnet, so you might have had less spam in your inbox this week. We also had a chat with one the world’s best car hackers about the challenges of securing an autonomous taxi. In addition, we examined the dark underworld of content moderation training. When you thought that the Shadow Brokers had had enough, they leaked a bunch of NSA secrets highlighting vulnerable Microsoft systems and Middle Eastern bank systems.

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Tax season has arrived, and many people dread it every year. The citizens of Northern Europe, however, are not among those people - their taxes are just too simple to stress about.
Nordic countries file their taxes in a unique way. Instead of filling out papers and answering questions, they receive a completed digital document containing all of their tax information, and can send a simple text to confirm that the information is correct. After that, they’re done.
The only difference between taxes in North America and Northern Europe is who takes care of them. Canada’s residents file taxes individually, or hire someone to do it for them. Finland, on the other hand, has its government handle taxes, and merely asks for confirmation from each resident. This is why they can text “yes” to complete the entire process, unless they qualify as a special case.

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It seems obvious: any company you start is your creation, your baby. But many small business owners make the mistake of assuming everyone knows how they got there, especially after they’ve gone viral in the marketing world. How will people know your journey unless you create your own metaphorical storybook?
When you’re first getting the word out about your business, a quick pitch will always suffice. Possible consumers get an idea of what you offer, what separates you from your competitors, and where you came from. If pitches are well done and presentable everywhere, you gain customers, sales, and therefore financial success.
Once you’ve played up the human aspect of your business, you should start focusing solely on improving its functions, right? Not exactly. While it’s certainly important for new companies to make changes based on their target audience’s needs, it’s equally important to maintain the relatability of the organization. The best way to do that is by turning your simple pitch into an intriguing story.

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