All websites should be mobile responsive, but there are a few myths and misconceptions that keep some website owners sticking with their non-responsive web design. Below we bust these myths and help you understand the importance of mobile website design.
MY TARGET AUDIENCE IS NOT MILLENNIAL, SO I DON’T NEED TO GO MOBILE
While the Millennial age group certainly spends more time on their mobile devices, mobile web browsing has surpassed online web browsing in almost every age group. On top of that, mobile search results are now as easy to track as desktop results, meaning that your website has both a mobile page rank and a desktop page rank.
IF IT’S NOT BROKEN DON’T FIX IT
While this motto may apply in many areas of life and business, it does not apply when speaking in terms of Toronto responsive website development. Even if your current page rank is high, it is unlikely that it will stay that way. Those searching for you online lack the patience to attempt to navigate a website that does not automatically format to their smaller mobile screens. Eventually, your page rank will take a nosedive if you do not upgrade to responsive.
RESPONSIVE DESIGN AND SEO
Last but certainly not least, if you have not upgraded to responsive—then you are also behind the curve in terms of SEO. Responsive website development has become the industry norm, meaning that if you still have a standard website, that you are overdue for an SEO update. This includes optimizing the overall website design, updating keywords, adding relevant images and media, and refreshing all website content.
Our goal at Eden P Host is to ensure that Toronto business owners understand the online landscape, including the importance of mobile responsive web design. As a responsive website development company, we can update your current website, and provide your ongoing online and mobile marketing.