To achieve SEO with your content, you have to do more than just produce great content - you also have to follow Google’s rules. The way the company determines the quality of the content it receives is ever-changing, but two factors that are always relevant are the internet habits of device users and the people, not machines, that ensure the ranking rules are being followed. Human review and appeal are an important part of SEO. Having said that, we’ll go over the technical side of SEO first.
Every good marketer knows that using keywords is mandatory to achieve ideal SEO. With this in mind, you should choose keywords relevant to your business, but not broad enough to generate a great deal of competition. Go for keywords that are specific to your industry and often searched by members of your target audience. If you select keywords simply due to their high search frequency, you may not be reaching the right people. Dropping keywords into your article headlines is a great way of ensuring that those articles will be seen by many.
When creating the body an article, write it the way you would speak to someone. Jamming keywords into every crack and crevice you can find could earn you a keyword stuffing penalty. Think about the message you want to convey while writing your article and how your audience will receive it. Sticking to an overarching message makes it more coherent and relatable.
Google often scans your URL to determine what the article’s content is related to. Put a few keywords into it and make it concise to up your SEO ranking. You can also use meta descriptions to your advantage by putting keywords into them to draw your audience in. You won’t rank higher as a result, but you’ll get more views and potentially more customers. Inserting reputable links wherever applicable is another effective way to increase your SEO ranking and help your audience get the most out of their experience on your website.
Length and readability are both subjective when it comes to web content. Certain industries will need to write longer articles to give their readers all the information they need, while others can be ridiculously concise and still have an impact on their audience. Aim to produce content that’s between 300 and 30000 words long. Keep your content readable by using recognizable words and fixing any spelling or grammar mistakes you find when editing.
Make your articles aesthetically pleasing with smaller images, neat layouts, and videos where appropriate. Tidy visual content is very valuable to consumers - far more than even the neatest of text blocks. Bring all elements together in a shareable way to increase conversions. Once you’ve done your part to improve your SEO, you can measure it by observing organic traffic, natural visibility, brand impressions, generated revenue, and website interaction.
It can be difficult to create quality SEO content and quantify the results of it, but we hope this guide makes it a bit easier.