Imagine you have just missed your bus, or your car has broken down and you are running late to an important exam or interview. How much would you be willing to pay to undo all that stress? You whip out your smart phone and demand for an Uber and minutes later you're on route to your destination. That sort of stress is considered a "pain point" and the most effective products cure these pain points. Your business can only ever launch if your product fixes some sort of discomfort, real or perceived. A pain point can only ever be solved if the end user understands how to use it and if it does not create another step in the process. In essence, a pain point is just another "painful" step between the user and completing a process.
This idea has driven the sales of a hot new app on the iTunes store “Laundry Day – Care Symbol Reader”. It is important to examine all possibilities in which an innovation may fail to deliver the solution a consumer expects. An innovation that will fail is one in which the consumer needs to completely relearn how to use as product in order for the product to solve a paint point. Let’s face it, learning an entirely new system like the tag system and reading small text is completely unenjoyable and not a part of your schedule. You put in the effort to organize your time and it's time for your products and services to deliver just that. People have too much to do throughout the day; laundry time cannot also be study time, research time or an exercise in memorization. The Laundry Day app is an example of dynamic innovation that truly solves a problem and emphasizes the user experience. People want to know things sooner rather than later and do not want to work for it. A quick scan of the clothing tag and you are clearly instructed on how to wash your clothing.
The average 70-minute load at home costs around $0.97 per load. This adds up quickly over the lifespan of the machine. The consumer should not need to spend any additional time to rewash improperly washed clothing or spend money for replacing damaged clothing. Finding solutions to everyday problems is a fundamental in guaranteeing success with your mobile app especially if you wish to optimize a user friendly experience.
Again, we can always go back to laundry tags as an example, which believe it or not were originally intended to solve the issue of laundry being cleaned incorrectly. Instead the customers found it too tedious to learn how to read the tags and the stress still remained and beautiful blouses were still ruined. A great mobile app has to fix the problem, just as Laundry day is not only fixing the pain point of incorrectly washed laundry, but the process of learning the symbols as well. Another example would be the phenomenon known as Uber that found a solution for every discomfort (pain points) taxi cab commuters had. From accurate user delivered driver ratings to pretty darn accurate fare estimates, Uber had every angle of the process covered and reduced the stress of ordering a cab.
So in conclusion, if your app solves a problem, it'll be a success. We live in a society where time is money. We have all learned in one way or another to take control of our time and it seems this new wave of apps developers are helping us even further by solving everyday problems with quick and easy solutions.