Nike dared to dream but couldn’t make that dream come true, having three lightning-fast runners compete in a two-hour marathon in an attempt to break records while wearing the brand’s new Vaporfly Elite. The record-holder himself, Eliud Kipchoge, came up twenty-five seconds short despite an unbelievable effort.
The shoemaker selected Kipchoge and two others, Zersenay Tadese and Lelisa Desisa, to wear the Vaporfly Elites and compete in a 42km marathon in Monza dubbed Breaking2, starting in the early hours of the morning and accompanied by an audience of 700. The marathon situated six pacers in a diamond shape around each runner to prevent the wind from hitting them, all of them running fast enough to meet the two-hour mark. When half of the distance was covered, only Kipchoge kept up with the pacers.

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Notifications can be great - when used in moderation. If users receive too many, they adapt to ignore them. Paul Ford, an author on Medium, tested out life without notifications and recorded his experience in an article to see if he would benefit.
Ford deleted several social apps and unsubscribed from email lists he’d previously signed up for, putting himself among the near 57% of phone owners that choose to do so. Reasons for this occurrence vary, as some adjust their notifications because certain apps administer too many, while others simply have too many apps that send notifications.

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Microsoft has become the new leader in tablet technology and has revolutionized the desktop computer. But they’re looking to go even further by creating a versatile $1,000 laptop that can be used in any environment, and it’s got Apple’s attention.
Having renounced their bad reputation, the tech company recently introduced its new Surface Laptop, an affordable 1.25 kg touchscreen device with an impressive startup time and prolonged battery life. Microsoft is looking to replace the abundance of MacBooks used in higher education, daring to test its resistance to being put into a bag repeatedly.
Although the firm’s designers had to go through many different versions of the computer over several years before they achieved the most ideal results, they’re more than satisfied with how the product turned out, and hope that their target audience will be, too.

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Microsoft has become the new leader in tablet technology and has revolutionized the desktop computer. But they’re looking to go even further by creating a versatile $1,000 laptop that can be used in any environment, and it’s got Apple’s attention.
Having renounced their bad reputation, the tech company recently introduced its new Surface Laptop, an affordable 1.25 kg touchscreen device with an impressive startup time and prolonged battery life. Microsoft is looking to replace the abundance of MacBooks used in higher education, daring to test its resistance to being put into a bag repeatedly.
Although the firm’s designers had to go through many different versions of the computer over several years before they achieved the most ideal results, they’re more than satisfied with how the product turned out, and hope that their target audience will be, too.

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As the internet and its computer counterparts improve exponentially each year, it’s becoming possible to complete basic functions through data center servers. The majority of smartphone apps already use these servers for extra storage space, but this process has yet to be applied to a fully-stocked computer. In the near future, all of our digital information could be safely kept in data centers.
The reason for this change mainly stems from internet speed, computer mass, and performance level. elements are nearly as advanced as they can get, yet graphics are constantly getting better and therefore demanding more computing power to synthesise. There’s also the need for pre-coded programs like Photoshop, which rely on a server’s power to function properly.

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An upbeat post on your Twitter account about your very first pet may seem innocent enough, but freely sharing this information online can be more dangerous than you think.
Security questions, an extra barrier many organizations use to keep your belongings safe, are often personal details that only you would know. By making this information publicly available, even without the mention of security questions, hackers can collect it and try breaking into any one of your accounts - the most problematic being your bank account.
The most recent incident involving the sharing of possible security question information was a viral Facebook post about different concerts the poster had attended in the past. Though the creator of this post had good intentions, the information it revealed could have been a goldmine for skilled online hackers.

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LinkedIn is growing in popularity at an unsurprising rate, considering how digital our world has become. As a result, many companies are using the business networking site as their sole platform for offering new positions. Once you’ve joined LinkedIn, how do you maximize your chances of getting hired?
The first thing you should do is join groups and follow individuals that share your job interests. You can then add input to forum discussions and become recognized for your content and style. This showcases your overarching interest in business, not just a job, and you’re more likely to be noticed.
When you’re clicking through pages of job offers, look for positions that you would truly enjoy and have the relevant skills to successfully carry out. Don’t get distracted by unusual, intriguing opportunities that don’t fit with your experience and personality - you’re unlikely to get those positions, and if you do, they may not go over so well. Spend your time investigating jobs related to your skillset.

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It can’t be said enough: LinkedIn is every person’s best tool for all things business. Regardless of your job position, creating a profile that perfectly represents you is important. If you want more eyes on your page, follow these useful tips and watch your view count soar.
If you have a professional headshot that’s no more than five years old, make it your profile picture. Many LinkedIn users have good but not great photos. Ensure that your headshot doesn’t have a busy background and emphasizes your best features. If you need a headshot or an update on an old one, find a reasonably priced photographer to get the job done.
Make your headline short but descriptive. Carefully integrate as many keywords as you can without overcrowding. Only include details related to the job you want, whether you’re pursuing it or currently working it. Considering that your headline is the deciding factor between people staying at or going from your profile space, you’ll want to make it count.

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Our latest in security articles are becoming quite full these days and this one is no exception. It started when all of Dallas’ tornado sirens were hacked all go off at the same time. Then, the US dropped the MOAB, an enormous 22,600 pound bomb known as the ‘Mother of All Bombs.’
The FBI also had some success taking down a Russian spam king and his equally impressive botnet, so you might have had less spam in your inbox this week. We also had a chat with one the world’s best car hackers about the challenges of securing an autonomous taxi. In addition, we examined the dark underworld of content moderation training. When you thought that the Shadow Brokers had had enough, they leaked a bunch of NSA secrets highlighting vulnerable Microsoft systems and Middle Eastern bank systems.

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Tax season has arrived, and many people dread it every year. The citizens of Northern Europe, however, are not among those people - their taxes are just too simple to stress about.
Nordic countries file their taxes in a unique way. Instead of filling out papers and answering questions, they receive a completed digital document containing all of their tax information, and can send a simple text to confirm that the information is correct. After that, they’re done.
The only difference between taxes in North America and Northern Europe is who takes care of them. Canada’s residents file taxes individually, or hire someone to do it for them. Finland, on the other hand, has its government handle taxes, and merely asks for confirmation from each resident. This is why they can text “yes” to complete the entire process, unless they qualify as a special case.

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It seems obvious: any company you start is your creation, your baby. But many small business owners make the mistake of assuming everyone knows how they got there, especially after they’ve gone viral in the marketing world. How will people know your journey unless you create your own metaphorical storybook?
When you’re first getting the word out about your business, a quick pitch will always suffice. Possible consumers get an idea of what you offer, what separates you from your competitors, and where you came from. If pitches are well done and presentable everywhere, you gain customers, sales, and therefore financial success.
Once you’ve played up the human aspect of your business, you should start focusing solely on improving its functions, right? Not exactly. While it’s certainly important for new companies to make changes based on their target audience’s needs, it’s equally important to maintain the relatability of the organization. The best way to do that is by turning your simple pitch into an intriguing story.

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Considering getting a business blog up and running? There’s no better time than now. From content marketing, branding and business success, blogs help meet these goals. Business blogs help a business get noticed and you don’t need to be an ecommerce store to benefit. The aim is simply to reach your customer base wherever they are. Lots of Wordpress how-to’s and guides can help get you started too
So here are 5 reasons why there has never been a better time than now to get started.
1.More people are going online than ever
Over 3.2 billion people are going online today. And in developed countries like Canada, Iceland and the US, this rate is above 90%. Anyone can access your content online, giving you the opportunity to find your audience and a niche.
2. Ecommerce is growing
Online shopping has never been more popular. It used to be taboo because people were apprehensive at that time, but those days are over. People are more comfortable than ever purchasing online.

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Separating the real news from the fake news can be a tough job, so why not let your search engine do it for you? Google is following the example set by Facebook at the time of the US election, waging war on fake news sites by integrating a fact checker into their search bar.
When a user types a phrase into Google, a truth scale below the bar alerts them as to how accurate the information is, and includes links to the sources used to prove that conclusion. This way, people are less likely to misinform others about social, political, and economic events.
Google didn’t do it all on its own, however. Several legitimate, well-respected fact checking sites came to its aid in setting up the useful feature. Other sources that have proved to be truthful can also become fact verifiers if they choose to apply, though Google won’t pay for their services.

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Now that Facebook Messenger has copied Snapchat’s story setting, it only figures that WhatsApp, a messaging app released in 2010 and owned by Facebook, would be next.
As expected, the story setting will allow users to post images and videos that remain visible for twenty-four hours, unless deleted beforehand by the poster.
The possibility of a story feature for WhatsApp came to light in November 2016, but nothing was certain until a tweet from WABetaInfo was posted in February 2017, confirming suspicions. According to the photo included in the tweet, users can access the feature through privacy settings.

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The former CEO of Adblock has journeyed close to the world’s rooftop in the pursuit of selling happiness— of the Gross National variety. Gabriel Cubbage is leaving the free adblocking company that started out in 2009 as a tool in the Google Chrome browser arsenal. Bhutan, a remote Himalayan Buddhist kingdom nestled between China to the north and India to the south, is one of the last countries in the modern world tapped to excess by the tourist industry.
Gross National Happiness (GNH) is an edict, first declared by the 4rth King of the spiritually based nation in 1972 that underscores a commitment to non-economic, holistic approaches to wellbeing such as psychological and physical health, cultural diversity, ecological resilience and living standards. Since then GNH has been widely covered by the Western media for tourists looking to find a slice of happiness in its rich foreign culture, centuries-old traditions and exotic natural and manmade wonders.

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Among the SEO Community, webmasters and automated Google tracking tools, there are definitive signs of a Google algorithm ranking update
Starting yesterday morning, an unconfirmed SEO ranking update has been observed targeting the link quality aspect of the Google Search Algorithm.
Industry experts have been calling it the Fred update, which we have decided to adopt as well. It originated from Google’s Gary Illyes, who previously joked that all future updates be called Fred. This time, the name is sitcking.

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A new window is opening with more capabilities aimed at developers following the 10-year anniversary of Microsoft’s Windows desktop operating system.
The company incorporated the Linux Bash shell, a new subsystem that will allow users to run Linux (an open-source OS) commands on Windows 10 as a native operation without the use of any extraneous mixed bag of conversion tools, virtual machines or other aides.
This is a big boon for developers who prefer the Linux tool, but not the additional hassle of incompatibility with Microsoft’s operating systems prior to its latest release of Windows 10. Linux’s Bash shell is its long-time command-line utility that acts as a visual prompt to type in further programming commands automatically. Microsoft added the subsystem for Linux to run in conjunction with Windows applications in a deal with Canonical, the London-based company behind the open-source Ubuntu OS.

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After coming under fire for being a popular foundation to spread false news from, Facebook has finally released a new feature which automatically screens what you’re about to post in the form of a pop up window.
Although it’s not yet functional/visible for all users, some American Facebook users reported viewing a pop up message indicating that the article was proven false by independant fact checkers.

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Fortune 500 has produced a list of the 100 best companies to work for in the world for the past twenty years. Within these twenty years, Google has made eleven appearances. Within these eleven features, the company has been ranked first place six times. The tech giant is worth $75 billion but unlike some soulless rich corporations that exploit its workers and make them miserable, Google makes its working environment a home away from home. Some may argue that it’s even better than any home.
Fortune 500 has a survey that assesses the opinions of workers and their feelings in relation to several issues. One of the first questions is, “What do you want in a workplace?” The truth is, human beings spend more time at their job sites than they do in their homes. It is therefore important for the workplace to be equipped with facilities that enable employees to be as comfortable as possible.

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There is no question that search engines like Google and Bing are becoming increasingly sophisticated. As time goes on, there are many individuals who believe that user signals are going to play a significant role in the future of search rankings.
Thanks to machine learning, search engines have evolved at a rapid pace, particularly over the course of the past several years. The idea has always been to create search engines that will bring users the most relevant results possible—not only in terms of content, but in terms of user experience (UX).
As machine learning becomes increasingly crucial to search algorithims, we also have to consider the potential as it relates to incorporating search sequences, dealing with content quality, and managing both structure and sentiment.

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By now, we’ve all heard stories of bright, engaging entrepreneurs who start new, incredibly profitable businesses from places like their parents’ basement. However, have you ever heard of one of these entrepreneurs having the same kind of success from their van?
It sounds unusual, but that is the story of Mariah Coz, who created a 7-figure income out of a business that she started inside her thirty-five square foot van. She shared the van with her boyfriend as they traveled around the country, and it was under these circumstances that she came up with her big idea. The more you learn about this idea, the more you will likely want to learn about the process that brought her to the point in which she realized she had something extremely successful on her hands.

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The past ten years have been a wild ride, as far as mobile marketing has been concerned. The industry generates billions of dollars in revenue each year and shows no signs of slowing down.
Today’s Marketing Trends
Things are moving so quickly with technology and how that applies to mobile marketing that it’s dangerous to even discuss the trends that are going on right now. It doesn’t take a lot to make information or an idea archaic these days.
Nonetheless, we can still see the current marketing trends that are likely to continue shaping mobile over the next decade, even as other elements compel expected or unexpected change. As you think about these, don’t look at them as the culmination of the previous decade. Think of them as the starting point to where we’re going next.

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Early on, Instagram made it abundantly clear to companies and individuals alike that it could be used as a powerful marketing tool. It simply comes down to understanding how to use Instagram creatively. In recent months, Instagram has added a number of exciting features that can prove to be particularly beneficial to small businesses.
Instagram can be extremely useful to businesses that know what they have. If your small business is struggling to stand out from the pack, your social media game might need a tune-up. This can include diving in to the new Instagram features for small businesses.

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The notion of being able to search photos according to the actual content of the photos may strike some people as a fantastical concept. Facebook’s AI however is committed to allowing you to search for photos based on what’s in them. This measure was initially created to help visually-impaired members of the Facebook community.
Quite naturally, a feature such as this one is too compelling to ignore on a larger scale. The computer vision platform known as Lumos is now powering this feature for use by the world at large. What this means is that you now have the ability to search for images on Facebook using keywords that describe things that might be found in these images. You are no longer limited to using tags and captions.

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Facebook made it abundantly clear during a recent Q4 earnings call that the company plans to focus on short-form content. Facebook sees video as a significant trend and they are actively working on comprehensive video strategies.
Working With Short Form Content:
Facebook plans to generate content on two fronts. They will pay content creators upfront and they will also offer these content creators revenues through ad sharing. According to rumours, Facebook has been in talks with TV studios and is planning to build their own set-top TV box in the future. However, despite these rumours, Facebook makes it clear that at this moment, they aren’t going to dive into the world of funding entire TV shows and films. “Quick clips” are apparently the plan for the foreseeable future, according to Zuckerberg.

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