responsive web designWith the latest development in the algorithm, it has become common for us to hear that “you should consider mobile responsive site development” in order to capture the traffic and rank well in mobile rankings. However, this should not be the only reason of why you should be considering responsive site development. It is important to provide the user of your site information they were looking for when they landed on your web page and also provide them options to check on the options that are available on the menu. It is important to understand various aspects before considering going for a responsive site development. Given below are list of items that will help you in making the right decision:

  1. Survey on the page: This is the best way to figure out what exactly the customers are looking for when they visit the site and what are the options which they mostly prefer. For example if you are running an e-commerce website, customers would usually prefer the price filter besides products, so that they can choose the options they desire.
  2. Conduct Split Test: This is one of the methods to determine which version of your site is actually interesting the clients and will provide you data that allows you to make necessary changes to benefit the users. It is equivalent to conducting an experiment in order to provide the right experience for the user. It is very important to conduct more than 3 tests before implementing any changes.
  3. In-Market Segments: It is also important for you to study the in-market segments to better comprehend what exactly the users of your site are looking for when they visit your website and create options to help the people reach what they are looking for.

Finally, it is very important for you to understand that responsive site development will not help the customers have a great experience just because you have shrunk the pages to fit the mobiles. But, it will help greatly if your site can provide them with the information they required even after shrinking the site.

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