The latest in ecommerce news - With Google Shopping, improving sales by less than 90% doesn’t cut it, and online businesses are beginning to see the effects of this unfortunate truth.
Why is this happening? Well, Google Shopping’s popularity skyrocketed in 2016, its SERP click rate increasing from just over one half to nearly three-quarters while its paid clicks increased by more than one-third. When added up and converted, the platform’s growth was 89% in one year alone.
Another reason this is happening is because the number of ads on Google’s search results page is steadily going up, and these aesthetically reliant ads take up more space, pushing the searched content down the page. Text-heavy ads are less common nowadays, as they don’t always give potential customers a clear idea of the product.
Although this ad push is good news for businesses overall, it’s bad news for any firm that doesn’t have a monopoly, which is most of them. If you want to get ahead without waiting for your popularity to naturally increase, there are a few things you can do.
Creating three separate marketing pathways allows you to better accommodate the needs of your customers and your budget. Choose a catchy headline and filter them through to the appropriate pathway: generic, designer, or fallback. You can more easily manipulate bids, negatives, and end goals to fit with your plan.
Use organizational programs to keep your bids in order. Oftentimes, you’ll have to adjust your bids to prevent spending too much and keep your sales at a consistent rate. If you find that unexpected search results are linking customers to your product or your conversion rate falls while sales remain steady, employ a management program to get the most out of your advertising campaign.
Ensure that all of your online ads have attractive titles, as this part of the advertisement is the most influential on your customers. Of course, your descriptions should be short and simple, but they always come second to the title. Delve into your target audience’s interests as well as keywords that relate to your product, then choose your title based on those criteria.
Using Google Shopping for your Toronto advertising and ecommerce ventures is a great way to get your product out in the open, and ambitious companies should invest in it as soon as possible. With its rising popularity, Google Shopping is making text ads obsolete and helping businesses everywhere increase their sales. Soon enough, the service prices will jump unbelievably high, and very few businesses will be able to afford it.
If you commit to marketing with Google Shopping, follow your ads closely and adjust your marketing strategies whenever necessary. You’re sure to profit if you put in the effort.