The past ten years have been a wild ride, as far as mobile marketing has been concerned. The industry generates billions of dollars in revenue each year and shows no signs of slowing down.

Today’s Marketing Trends
Things are moving so quickly with technology and how that applies to mobile marketing that it’s dangerous to even discuss the trends that are going on right now. It doesn’t take a lot to make information or an idea archaic these days.

Nonetheless, we can still see the current marketing trends that are likely to continue shaping mobile over the next decade, even as other elements compel expected or unexpected change. As you think about these, don’t look at them as the culmination of the previous decade. Think of them as the starting point to where we’re going next.

Marketing Trends And The Future Of Mobile
Here are some current trends to think about, in terms of where we’re headed with the future of mobile marketing:

• Real-time targeted content: Advertising content to people based on general interests, or even where they live, isn’t a new marketing idea. However, we are starting to see steady examples of real-time targeted content. Best of all? People like it when they feel as though an ad is being intensely tailored to something they need. As time goes on, we’re going to see technology allow marketers to respond to a complex array of users and their demands in real-time.
• Native ads: Native ads work with the material, immersing itself in the material in a way that is designed to be non-offensive to the viewer. The content of the ad is essentially molded to the tone and theme of the material it is working with. Native app preloads is a concept you’re going to begin to see soon. This refers to devices that are preloaded with apps that will be able to use unique information about that user to tailor everything to what they will likely respond to. Digital Turbine is one of the companies that has started showing the world just how much can be accomplished with this concept. This is already generating some considerable buzz, and you can expect to increase even further, over the course of the next ten or so years.
• Apps: Obviously, we have to think about where the future of apps will take us, in terms of its relationship to mobile marketing. Apps have literally changed the world. We spend an average of ninety or so minutes a day on our devices. Around three-fourths of that time is spent using apps. This is already a massive opportunity for advertisers. It certainly serves to explain why we see so many startups generating the revenue and momentum they need through apps. As apps become more intelligent, sophisticated, and useful, we can expect advertisers to work with all of those developments. The idea is still to engage consumers in the most non-agressive way possible, but in a fashion that still gets the point across. Apps will continue to reveal a plethora of opportunities for advertisers.

Where Is The Future Headed?
Again, predicting the future with regards to advertising can prove to be extremely tricky. Everything we have just covered could be completely transformed tomorrow, although that is admittedly unlikely. The point is that we are constantly in transition. Smartphone use is only going to increase. The intimacy these devices share with users is only going to become more intricate and complex. While we can only ultimately guess, we can guess with enough accuracy to promise you this: The next decade is going to be really exciting.