Early on, Instagram made it abundantly clear to companies and individuals alike that it could be used as a powerful marketing tool. It simply comes down to understanding how to use Instagram creatively. In recent months, Instagram has added a number of exciting features that can prove to be particularly beneficial to small businesses.
Instagram can be extremely useful to businesses that know what they have. If your small business is struggling to stand out from the pack, your social media game might need a tune-up. This can include diving in to the new Instagram features for small businesses.
How To Take Advantage Of Instagram’s New Small Business Features
• IG Stories can take people behind the scenes: Instagram added the IG Stories feature to take advantage of what was once a unique element to Snapchat. Even with a limited amount of time, you can use this feature to give people a snapshot of a day in the life of your business.
• IG Live video can turn you into a teacher: The IG Live feature is another example of Instagram giving its users even greater tools for creativity. Use IG Live to create an educational opportunity that can be tied back to your small business. You can establish the authority of your brand, generate leads, and share something unique and of value.
• Marketing products and services: Both of the possibilities mentioned above can be used in an effort to promote your products and services. Create posts that engage followers and visitors with compelling calls to action. Remember that Instagram still provides effective marketing tools through posting pictures and videos.
• Let them see actual people: In certain regards, Instagram is the same as any other social media outlet available to your business. People are eager to hear about products and services but people also don’t want to deal with faceless companies. They want to meet the real people behind the brand. Don’t be afraid to make personal posts and don’t be afraid to let people meet the individuals who make up your company.
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